Customers and Collaborators
Information Tracer gathers data from X(Twitter), Facebook, Instagram, Reddit, YouTube, Bluesky, Linkedin, and more.
Our high-quality data powers academic researchers at Carnegie Mellon University, Tsinghua University, The University of Hong Kong, The University of Copenhagen, and more.
What differentiates Information Tracer from other software is the ability to visualize and analyze narratives from "30,000 feet" (global trend) to "3 feet" (individual post) -- allowing the user to easily zoom in and zoom out.
Our software is used by journalists to uncover online manipulation. For example, we collaborated with Tortise Media and discovered large scale pro-Johnny Depp influence operations. Our work is featured on Podcast Who Trolled Amber.
Today's social media is filled with AI-generated content. Many posts are opinion-based, which cannot be easily fact-checked. So how should we define "truth"?
To tackle this challenge, our algorithms creates a holistic profile for a social media persona -- including language pattern, geo-location, sentiment, and interactions with other accounts. Those insights not only tells what an account says, but also why it says so.
"This tool not only aids in countering false narratives but also supports the fundamental principles of ethical journalism in the digital age, making it a critical asset for Rolli's mission to empower journalists with the resources and research of a state-of-the-art newsroom."
Nick Toso
Founder of Rolli, former CNN Español Washington DC Bureau Chief
"Information Tracer is the combination of understanding how the narrative and misinformation move from one platform to another and how it spreads. It's complex because the dynamics are very different."
Dr. Alejandro Martin del Campo
Director, Digital Humanities Department, Tecnológico de Monterrey
"As an investigative journalist, I found Information Tracer to be an invaluable tool in identifying misinformation campaigns. I used it extensively in a recent multi-part podcast about the use of social media during the Johnny Depp / Amber Heard trial, called Who Trolled Amber. The tool is easy to use and is more comprehensive than anything else I've seen."
Alexi Mostrous
Head of Investigations @Tortoise, 3x Press Awards winner
We won the Future Technology Award at the 2023 Next Challenge for Media and Journalism. The Award is given to "tech finalist advancing the public interest".
Delivered workshops to 2023 World Press Institute Fellows, media executives, and Deutsche Welle Akademie.
Presented research at DEFCON 2022, the largest hacking conference in the world, with a number of participant above 35000.
